We had the tremendous pleasure of embarking on a branding journey with Dreamscape, an exceptional brand that thrives on merging the boundaries between the indoors and outdoors. The project began with the creation of their logo, an emblem that captures the essence of their unique architectural philosophy.
Inspired by the principles of vastu, we designed a logo that pays homage to the significance of the number nine. Breaking the logo into nine distinct tiles, we envisioned it as a window - the perfect balance between the internal and external spaces. Unlike doors that obstruct the view, windows provide a passage, allowing us to gaze upon the world, whether we are inside or outside.
As you peer through the window of Dreamscape's logo, you'll notice the exquisite interplay of three primary colours - red, green, and blue. Each colour represents a vital element of their architectural vision. The rich red evokes a sense of grounding, symbolising the very foundation from which magnificent structures emerge - clay, bricks, and raw materials that bring dreams to life.
Moving upward, the lush green hues signify the verdant landscapes that seamlessly blend with their architectural masterpieces, embracing the beauty of nature. Finally, the blue tones represent the expansive open sky and the serene water bodies that complement Dreamscape's designs, invoking a sense of tranquillity and infinite possibilities. These three primary colours not only form the basis of Dreamscape's visual identity but also represent the boundless creativity and openness that define the brand.
Within the nine tiles of the logo, we included intricate designs that are a tribute to Dreamscape's nine most iconic projects. These architectural details have become a key part of the brand's legacy, marking their extraordinary journey and placing them firmly on the map.
Each square unveils a unique facet of their craftsmanship, be it a meticulously designed staircase, an elegantly crafted dining table, or a thoughtfully planned courtyard. These stunning designs encapsulate the expertise, passion, and unwavering commitment that elevate Dreamscape to new heights.
We extended this visual narrative across all their collaterals, ensuring a seamless brand experience for Dreamscape's audience. While the logo and primary colours take centre stage, creating a visual spectacle, every other element of the collaterals remains elegantly minimalist, radiating purity and a sense of vastness.
