Taut Aesthetic

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Scope Of Work

Taut means something that is stretched, something that isn’t loose. Made perfect sense for a skin clinic and so we ran with it for the entire brand language. The lines depicted a sense of smoothness and consistency while also taking inspiration of the lines we find all over our skin and it’s layers. See how we cleverly used a dual meaning there? Neat right? We ensured the entire social media grid maintained a similar tautness as well!

Outro Gallery photo
Outro Gallery photoOutro Gallery photo
Outro Gallery photo
Sample projectSample project
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Say Hello Salut Hola Ciao Namaste
Say Hello Salut Hola Ciao Namaste
Head Illustration